Gujarat's principal city is Ahmedabad and is one of the major industrial cities in India. Although it retains little evidence of the British Raj, it was called the `Manchester of the East' due to presence of many textile industries and their smokestacks. Ahmedabad is also called Karnavati and Amdavad. Ahmedabad is famous for its diversified culture and various festivals such as Uttrayan (Festival of Kites), Navaratri (Festival of Ras Garba), Rathyatra (Festival of Lord Jagannath). Looking at the speed at which the city was progressing, Monginis felt a need to be present there and began its operations in the year 2003. Today Monginis has 17 exclusive cake shops in Ahmedabad. In the city of Ahmedabad cake shop of Monginis means a treasure of cakes made with exotic flavours, variety of shapes and in different sizes. Selecting a cake from such a wide array is quite a task for the consumers. Apart from the standard designs, Monginis offers virtually any design, which is entirely customized as per the specific needs of the customers. The consumers enjoy the cakes and pastries along with their friends and relatives in the Monginis cake shop or at any other location of their choice. They also trust Monginis whenever they think of gifting cakes to their near and dear ones for their birthdays, anniversaries, house warming ceremony or for any other occasion like Rakshabandhan, Bhaidooj, Christmas, Sankranti, Easter, Holi, Fathers Day, Mothers Day, Friendship Day, Teachers Day, Childrens Day, Valentines Day, New Year Day, etc.